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There are many, slightly different ways to describe innovation.

I have found that 20% of the time project is about personal motivation to show on something different (than my usual tasks) that I can do it or make it better. Managers only need to enable it, and shall not force it. If the individual is not motivated to show that it can do better, let it be, because they may be just fine with their normal work.

Groups working on things together for a week (~yearly 20% time) is more about exploring the team's creativity, exploring business or product ideas. It can be called internal pitch or demo days.

Some ideas need time to get some exploring, some trial and error, some fiddling, some long discussions, and may not be doable in a week (wall clock time). Due to their different nature, they will result in different products.

I have written a couple of other points that are related about product development (e.g. moonshot, 10X, competitions), you may find them useful:

https://drillio.com/en/2016/best-practices-in-product-develo...

Re: article. I think the author is using the 20% projects as a team building exercise. It could be working for that purpose, and maybe for some incremental changes, but will not explore innovative ideas.



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