I can relate. The Qlik script is a half-baked product from 90s. After writing 10xKLOC in QLik script I decided to create a visual tool for data transformation (EasyMorph, http://easymorph.com) to not deal with any kind of scripting at all.

Assuming this sits in the same camp as Alteryx and the like?

Yes, and no. When compared to Alteryx we say EasyMorph does 50% of what Alteryx does for 10% of its price :) EasyMorph is more lightweight than Alteryx and is not positioned as a big data tool. Although in general it serves the same purpose with more focus on ad hoc data analysis and profiling.

Seems like a cool tool :-)

Your website gives a decent rundown, only part of it isn't displaying in portrait orientation on my iPhone6s+ :-(