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In the same vein I don't think it's as much capturing millennials as keeping up with them. It's impossible to predict every upcoming trend, but if they keep themselves nimble through acquisitions and trimmed product offerings they can ride the coattails of instagram/whatsapp type companies into eternity.


I disagree with the original premise that video is superior also, but Facebook is very calculated in their endeavors. They could be:

- feature-chasing Periscope/Vine/Snapchat/Meerkat/Twitch/Youtube

- enticed by pre-roll ads

- planning future Oculus integration, live VR streaming, etc.




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