I don't see Facebook replacing Google as the primary advertising medium on the Internet--ever.
'Ever' is a long time.
The key issue is that right now, Google is a better place to start a commerce-oriented (and especially high-dollar commerce-oriented) task, and reveal (by your queries) your intent in a way advertisers can hook into.
But, with enough work and experimentation, could Facebook become a better place to start such tasks, and reveal such intent?
It's not out of the question, and Facebook should have internal experiments trying to create -- and be on the lookout for acquisitions of -- features that bring the initiation of ad-friendly commerce-oriented tasks into their platform.
'Ever' is a long time.
The key issue is that right now, Google is a better place to start a commerce-oriented (and especially high-dollar commerce-oriented) task, and reveal (by your queries) your intent in a way advertisers can hook into.
But, with enough work and experimentation, could Facebook become a better place to start such tasks, and reveal such intent?
It's not out of the question, and Facebook should have internal experiments trying to create -- and be on the lookout for acquisitions of -- features that bring the initiation of ad-friendly commerce-oriented tasks into their platform.