I love articles like this. I get so frustrated when I see colleagues hire a financial advisor that sells them a "managed portfolio" that is on-par with it's market comparable index and/or sell them on products like annuities that make no financial sense whatsoever. And they charge 1%-1.5% of assets under management which can be 10x what something like Vanguard would charge you.
Personally, I use Betterment (a competitor to WealthFront) simply becasue I can set a target asset allocation, and they will balance my portfolio accordingly. The tax loss harvesting capabilities that both companies offer are really interesting, theoretically, but there is no empirical evidence either way as to whether it actually will save you money in the long-run. Before betterment, I invested in mid-large cap index funds from Vanguard.
Personally, I use Betterment (a competitor to WealthFront) simply becasue I can set a target asset allocation, and they will balance my portfolio accordingly. The tax loss harvesting capabilities that both companies offer are really interesting, theoretically, but there is no empirical evidence either way as to whether it actually will save you money in the long-run. Before betterment, I invested in mid-large cap index funds from Vanguard.