I was thinking that myself. Personally I think the entire App Store model they have is terrible. Let's take something really good about Linux (package management), now we'll make all the packages monolithic (eh, guess it avoids dependency hell at the expense of space) and also you can only use our one and only tightly controlled package repository (da fuck?!) oh and you don't get admin rights and you can't install 3rd party signing keys (?!?!)

You market it to the general public of non-tech people and no one cares. It looks fancy and shiny and you no longer need a stylus .. and doesn't crash twice a day like PalmOS.