Like nick, I'm close to 30 years old too. Snap is big in all my social circles. Mostly people between mid 20s to early 30s. Less popular the older you get, but still significant. Regardless, all have enough buying power.
Even if Snap never gets much traction past people in their 30s, that's enough of a market to expand for quite a while. The 18-34 demographic is the most coveted. The pre-teen and teen market isn't something to completely sneeze at either.
Of course. But getting popular is an important part of being a big social media company. Profits of $100M on under $1B in revenue isn't going to help things much for Snap if that's not growing because they don't have enough users.
Even if Snap never gets much traction past people in their 30s, that's enough of a market to expand for quite a while. The 18-34 demographic is the most coveted. The pre-teen and teen market isn't something to completely sneeze at either.