I would like to see sites with severely limited usage as well but I imagine that would result in angry customers who don't give a rip one way or the other hurting the bottom line.
This is correct. I am not a fan of net neutrality and the level of "protest" that has appeared today already makes me uneasy. It's easy to claim that google is so monolithic that blocking its services for a day would be a crippling blow to the anti-net neutrality crowd, but it's really just blackmail. I don't think the public would be responsive to such a threat, and there are plenty of alternatives (even if the quality isn't quite the same). I'm sure one of those alternatives would be content to not force its politics on its customers.