It's almost like the UI designer took it as a personal challenge to see how horrible they could make the experience.

I read this comment thinking it was a "typical HN overreaction" but then looked at the page and oh my god you couldn't be more right

I normally don't mind things like the NYT experimental pages, but this one is just egregious. When you get to the big IBM, nothing works but the scroll wheel for me.

Things you expect to scroll the page:

* Arrow keys

* Scroll Bar

* Page Up/Down Keys

* Hold middle mouse button

* Scroll wheel (ONLY THIS WORKS)

* Mobile swipe (didn't test)

Or maybe they hired an animator as their UI designer.

I've never experienced a site where you can't scroll back up before. And then the navigation is a tiny strip of colour that's already closed so you have no signposting as to what the hell is going on? Kudos on the most counter intuitive website I have ever seen.

distinctly IBM indeed.

This might be the worst version of this type of page I've ever seen.

I usually think comments on HN about UX are overreacted, but wow, this website is definitely awful.

It's a natural extension of awful PowerPoints

I can't even use the arrow keys, page up/down, or home/end to navigate with my keyboard. I hate the amount of noise I make scrolling through websites like this.

It feels like a debug system - like I'm single-stepping animations for their "pixel perfect" correctness.

There is a reason they didn't stop improving on animations after the flip book was invented.

It's been around for at least a year.

Yeah wow what a horrible website...

It's an exercise into negative UX from IBM labs.

Incredibly.

Whole reason I came here to comment.