From my experience dealing with IBM, I can only imagine this was the result of 5 different consulting teams, assisted by 3 different outsourced development groups, which was delayed numerous times, then Watson was added, and then a re-org caused by layoffs, which finally resulted in a website that couldn't scroll and caused the CPU of my high-end laptop to scream...
You missed the most important part; it was initiated by a team of lawyers who were tipped off by another team who noticed the Watson design team were using a typeface on public websites which they didn't have the copyright to, and certainly didn't have the license to redistribute.
You missed the part where IBM outsourced the work out to a team in China, which outsourced part of it to a team in the Phillipines, which outsourced part of it to a team in India, which copy-pasted some open-sourced typeface made by some guy in the US.
Also having worked at IBM in the 1990s, I can confirm that having corporate standards in place had little to do with what any individual team/department/division actually put on the public web sites. Pretty much the only bit that was controlled and monitored was the page header.
It sure looks like it was designed by committee. It is one of the ugliest typefaces I have ever seen and, having studied typography, I have seen some really shitty ones. What were they thinking with the f and r? This is Times New Roman all over again.
Clarification: Times New Roman was designed for the London Times newspaper in 1929.
Silly me, I... heh, the first time I ever saw TnR was in relation to MS Word. And so I read this sentence thinking first about screen resolution, then "but why would you print ads in your documents"...
It feels like there should be a 9-digit contract with a hapless government entity that stands no chance of actually getting the font they thought they were paying for.
...and as a result a $6B payroll project will be cancelled because the integrator was depending on IBM Plex being a drop-in replacement for Comic Sans Bold.
I'm impressed with the number of people who think that JS on most people's webpages is a good idea. Or that any JS was necessary to announce this font. It wasn't and wasn't carried off well here (nothing for the no-JS crowd).
A far easier page to write up and one that would have looked better could have been done with nothing but HTML, CSS (demonstrating the font in real-world usage even), and perhaps some PNGs to show bitmaps of the font (useful for those who, wisely, don't load every font the page says to load).
