In other words, people are far more impressed with this article because of the newyorker.com in the URL than they would be if it appeared anywhere else.
Sure. But that's because the one with newyorker.com in the URL has a 85 years of credibility behind it. TechCrunch and similar are concerned with speed, not quality. The New Yorker would rather be a day (or week/month!) late and have the full story than be first and have the most re-tweets.
Credibility is important, but credulity is always a risk.
People would be cautious and skeptical if these exact words were posted on TechCrunch. Instead, we're hearing how awesome and correct this article must be because it's posted on newyorker.com.
I think that in its length, this thread has attenuated reality a little bit. The reality is, the New Yorker piece was more spare, less breathless, and better reported than a typical TechCrunch posting. The New Yorker byline is not the only thing that makes Kottke think the article is awesome.
The other side to your argument is, yes, the New Yorker byline does make Kottke think it's "correct". It does the same thing for most people, probably including you. It probably is correct. You said it yourself: credibility is important. TechCrunch has done a lot of stuff to burn credibility instead of building it.
Or perhaps shorter: people should be reasonably skeptical in approaching articles like this. That they should be much more wary of a tainted source like TechCrunch does not change that first fact.
The reality is that Kottke is mostly wowed because of some decent prose.
I read the post and wonder how much of this is true (if "correct" is too alarming a word). How objective is Auletta about Schmidt? How reliable are the unnamed "associates" whose mention thrilled Kottke?
I don't have an opinion about whether this post is accurate because I don't have enough information to make that judgement. This post doesn't provide that information, and I haven't happened to read Auletta's book, or even any reviews or criticism of his book.
I don't dismiss it like I would anything remotely questionable from TechCrunch, but I also don't buy in because of the brand in this case. I see Kottke and people in these comments making firm declarations of confidence based on, according to them, some clean prose and a brand name.
You've hit on the right word - sentiment. Prejudgement, reaction, emotional appeal, and biasing of expectiations before one word of content is read.
I'd really go further and say that many of the reactions here have a lot more with Kottke's framing than even anything to do with The New Yorker, if the relative dearth of comments and adoration on the thread about the writer's actual post at http://news.ycombinator.com/item?id=2127876 is anything to go by.
As I write this, not much at all there about how awesome, well-written, and insightful those three paragraphs are.
And to more directly respond: not really. This blog post could be utterly wrong and, absent someone screaming bloody murder enough to embarrass The New Yorker, not affect their reputation one iota.
These things are aggregate in nature. In the specific, things aren't so harmonious. Mistakes get made; Pulitzers get awarded to frauds.
That's why I get dismayed at people turning off their brains and pointing to reputation.
This blog post could be utterly wrong and, absent someone screaming bloody murder enough to embarrass The New Yorker, not affect their reputation one iota.
Except that if it were utterly wrong, somebody would scream bloody murder, and it would affect their reputation. Perhaps not overnight, but these sorts of things add up in the long run. This is exactly why TC is held in such low regard around here.
That's why I get dismayed at people turning off their brains and pointing to reputation.
Huh? The only sentiment I see being expressed here is: "Because they have professional writers, editors, and fact checkers, I trust the New Yorker more than TechCrunch." Not sure where you're getting the impression anyone is "turning off their brains and pointing to reputation"
You seem to think that people are applauding the New Yorker for being the New Yorker. They aren't. They are applauding the New Yorker for not being TC or Mashable.