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The fact that you hate modern truck design means you are not representative of 99% of truck buyers. Have you noticed the Honda Ridgeline has completely fell in line with other manufactures styling because of I presume market pressure?


I'd never claim to be representative of 99% of truck buyers. Like most here I work in tech and live in the city.

Do I see this turning up on construction sites in the next few years? No, probably not, for many reasons. Can I see it capturing some of the market of recreational truck buyers? I can, just as the Model S took part of the luxury sports car market by appealing to people who could likely afford more expensive "status" vehicles by being different.


Ah, I don't know. The Model S had a much wider market appeal because it looks exactly like a Maserati. A commonly agreed upon good looking car. I agree that you're probably the exact market this monstrosity is aimed for. But that 'status' based market is tiny. teensy, itty bitty. Why do you think the Model 3 was such a profitable success?


If you don’t think the Model 3 is a status vehicle, you crazy.

It has status like having the new iPhone on day 1 has status. Different than big money status, but still status.


Yeah I agree, different than big money status. It's like sexy-i-financed-this status.

The type of status that this truck is trying to market to is like the `I paid 1.5 million cash for this crazy pentagon` status.


The first time I saw a Model S I thought Ford had done a great job at updating the new Mondeo - it's a handsome car, but not sure it looks like any Maserati I have seen.


Looks more like a modern Jaguar than a Ford or Maserati


Go look at the Ghibli, it has the exact same body lines, windows, lights


I'd see this turning up on some construction sites and in other industrial applications. As it is, it won't appeal to the crowd of people who buy trucks to show off. But, looking at the specs, it just might appeal to people who actually use trucks for work.


Yes, the built-in 110v/220v power outlets and air compressor would go a long way when your on a remote build site. I can imagine it being very popular with "handyman" contractors you hire to fix your fence or repair a porch railing.

The only other option I might add is a battery charger for hand tools. I know they can plug into the normal outlet but it seems inefficient to go from 400v --> 110v --> 12v.


Most construction workers want a longer bed. This truck is too short to hold a sheet of plywood.


Some, yes, but I see fewer and fewer 8' beds these days. Most contractors and corporate construction vehicles seem to be the higher trim variety with 5-6' beds and extended cabs.

You can still haul 4x8' sheets, you just have to be more creative and haul fewer at a time. Otherwise if you need so many you'd reach capacity in an 8' bed, you'd likely have them delivered to the jobsite (yes, even if you own a truck).


I was wondering about this. Will the design fail as it's so out there and truck owners see themselves in a classic truck shape. Or maybe the design works because truck buyers want a large, stand-out vehicle and the extreme design of the Tesla might just appeal to those who really want to stand out.


Who are the 1% of truck buyers who don't like trucks?




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