At the Hertz down the street from work I can rent a cherry-picker or a forklift if I want (definitely not an airport Hertz). Pretty sure a pickup wouldn’t be asking too much. I’ll check next time I walk by. Me, I just rent my trucks from Home Depot.
I'm a big fan of sticking things on the roofs of station wagons. A lot of things (sheet material and long things) are easier to haul this way than in a truck bed or minivan.
That said, having more vehicle than you need is definitely a means of social signalling and if you're regularly shoving 5 people in your 5-seat compact or regularly hauling large things on the roof of your car or regularly burying your AWD mom-mobile in the mud you will give off lower class vibes so I understand why a lot of people buy more vehicle than they strictly need.