I think "so far outside their sphere" was poor word choice on my part. What I was trying to say was that, for Netflix whose sole business is delivering movies and tv shows to consumers, moving into TV production is not a stretch. For a company like amazon, who already does so many disparate things, to now add something so monolithic as TV production might stretch them in uncomfortable ways. I'm an enormous Amazon fan so I don't put anything past them, but this is kind of a double-dog dare on Netflix's part, in my opinion.