You're assuming I picked the Lambourghini for it's brand name value. I could have said "Volvo" but I didn't. Substitute "Volvo" for "Lambourghini" if you like and you'll get eh same point---a manufactured good will not become free by removing IP laws. I can download 10,000 albums this month without incurring any extra cost on top of my internet bill (which is cap-free where I live), but I can't buy a manufactured good without someone manufacturing it first. Cheap knock-offs won't happen (even in China) if nobody pays for them.