Second. Users do care about features. Apple routinely, as in virtually every Jobs keynote, lists off features. They then demo them, but the slides list off actual capabilities.
Now you may say that Apple isn't a startup so they don't have to present things this way. Possibly, but well done features are still often the key differentiating factor between products.
I almost bought a new Nook -- know why I didn't? It lacked a key feature. The reason I don't use Pandora, but do use Grooveshark -- a key feature is missing in Pandora.
I know ppl love these grandiose -- "Everything you know is wrong" posts, but usually they spew poor advice.
With that said, the problem with these sorts of slides is more basic. They generally don't list the check boxes for all the features the competition has that you don't. I find these more useful when presented by a 3rd party. The nice thing about features is that a 3rd party can typically do a decent job of putting a list together, w/o input from any of the parties.
Second. Users do care about features. Apple routinely, as in virtually every Jobs keynote, lists off features. They then demo them, but the slides list off actual capabilities.
Now you may say that Apple isn't a startup so they don't have to present things this way. Possibly, but well done features are still often the key differentiating factor between products.
I almost bought a new Nook -- know why I didn't? It lacked a key feature. The reason I don't use Pandora, but do use Grooveshark -- a key feature is missing in Pandora.
I know ppl love these grandiose -- "Everything you know is wrong" posts, but usually they spew poor advice.
With that said, the problem with these sorts of slides is more basic. They generally don't list the check boxes for all the features the competition has that you don't. I find these more useful when presented by a 3rd party. The nice thing about features is that a 3rd party can typically do a decent job of putting a list together, w/o input from any of the parties.