+! for Clothes Horse. They've been hosting fit parties for a while now to collect a ton of data on what fits who and are turning that into shortcuts for sizing.
Fit parties! Excellent, sounds like they're on the right track :) I bet you could lure a pretty good seed of testers by offering free beer. Even more testers by making it coed. Actually, how do you go to these parties ;)
I thought of another use for this article. It would make a good interview question: which of these products would you be most proud to be a part of?
