Nuclear technology and radiation are not sexy. Formed its image during several long centuries starting its career with mass murder in Japan followed by several high profile accidents and the cold war's arm race, giving birth to the concept of the nuclear apocalypse pictured in popular culture (novels, movies, games). Combined with people being afraid of cancer caused by radiation to their core. It is planted deeply into the human consciousness now. Wind is harmless and clear compared to that.

Try to run a big old truck driver against a cute puppy in a popularity contest, you can be the world champion of PR still you will loose.