Wouldn't market questionnaire testing of just 100 people saved them this expensive juggling act?
Anyway, I fear streaming price increases next year for sure as all the media outlets start to gouge netflix and they pass it on.
Best thing netflix can do is make sure consumers know which distributors are purposely giving them horrible contracts and that it's not netflix's fault.
The iPad was not revolutionary... it is a giant iPhone with no phone. I would have said I wanted one beforehand, and believe probably 80% of the people who have bought one would have thought it looked awesome. So no, I disagree.
I wonder about the potential blowback of hounding problem distributors publicly, though.
It's possible it could work a few times; get consumers to go after them. But I think some would have negative reactions. Kids gloves may well be the best bet.
100 customers is not remotely close to a large enough sample size to glean anything worth the hassle to do the test. 100,000 would be better, but then you're spending a huge amount of money for results that might add nothing to your research. The whole "faster horse" theory applies here.
I don't see how "faster horse" theory applies to this experiment. The whole point of the faster horse theory is to look beyond your customer's assumptions to give them what they really want. Netflix wasn't looking to give their customers what they wanted, they were looking to inconvenience customers based upon internal logistics.
In many ways they were violating the faster horse theory: asking us if we wanted better streaming service or better dvd service. They were focused on technical details (do you want a horse or car) rather than the bigger picture (better travel - I don't care if it's by car or horse or teleportation).
Anyway, I fear streaming price increases next year for sure as all the media outlets start to gouge netflix and they pass it on.
Best thing netflix can do is make sure consumers know which distributors are purposely giving them horrible contracts and that it's not netflix's fault.