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A lot of tech reviewers seem to do that in their reviews, I've noticed. Since they like the iPhone and they are used to it, they treat it as a reference point, and then anything else that deviates from that must be the wrong way to do it.


Notice how dcurtis didn't start with "This is how the iPhone is", "This is Android", and "This is why the Android way is wrong".

Instead, he shared a problem that he had with his Android – not that it wasn't like the iPhone, but that it didn't wake him up properly.

The rest of his piece put across a hypothesis that builds upon the problem.


It is useful to use the worlds most popular smart phone to compare other phones against. More people reading those articles will be familiar with the iPhone then any other smart phone.




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