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Tell people how much they are wasting per year in heating costs. Estimate perhaps what happens if you keep the heat on too high while you are gone. How much is that. Compare to something like 'a plane ticket for a vacation'. Mention continued rising costs of electricity + fuel.

Also tout the AI aspect of it. With Siri and Watson, people recently have started hearing more about interesting AI applications. Tell them this thing learns and adapts, has AI.

There is another aspect -- energy tax credits and other incentives. Unfortunately it would be hard to get your device rated & approved I would guess. Imagine if there was a state or federal rebate to pay for 25% of the cost, even 10% would get people excited.

Up until last year there was a $1500 tax rebate on upgrading to a high efficiency HVAC systems. Some states have their own rebates on top of that. That led to quite a few people I know to all of the sudden decide to 'upgrade' their heat pumps... go figure.



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