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Human communication is a funny thing.

We possess fragile egos and staggering amounts of pride. Consequently, we take great offense if even the simplest of statements are misworded (regardless of intention). Consider the difference between, "Give me the salt", and "Hey, would you mind passing me the salt? Thanks." We constantly pollute our speech by adding phrases whose only purpose is to prevent offense. And anyone who doesn't is an asshole. An arrogant jerk.

You've heard the advice, common in books on communication or leadership, that the best way to persuade another is to avoid harming his ego. Allow that person to save face at whatever cost. Lie if you have to. Suggest that your idea is really his idea, and that it's brilliant.

Is this type of manipulation (and let's be honest -- this is manipulation) really so much better than blunt honesty? It's more effective, to be sure. If you don't already command the respect of a deity, you have to play this game. But for a Gates or a Jobs, is bluntness really such a travesty? Is it really the end of the world because Steve Jobs told you that your shitty design was shitty?



"Is it really the end of the world because Steve Jobs told you that your shitty design was shitty?"

Especially if you then went on to make a truly great design.




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