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If you believe the history of mobile phone is like the history of the desktop, then of course, it's a war. It does not matter if there's a half a billion, a billion. At some point, it become a zero sum game.

The choices we have will at some point stop being choices. They will stop to exists and whatever platform wins, get to dictate what rules are we going to play by.

The other disquieting thing about your comment, to me, is that you think Apple's "magic" is simply a matter of polish. As if you just wipe it with a rag for a few months and suddenly it gleams. This shows a fundamental misunderstanding of UI/UX design. Achieving the level of elegance that Apple products frequently (not always) possess requires tremendous focus and talent.

It doesn't mean that you have to dictate, control, censor what apps are allowed in your store, make developers sell their soul to you, and so on. You do not have to be a control freak.



> If you believe the history of mobile phone is like the history of the desktop, then of course, it's a war.

If you believe the history of the mobile phone is like the history of the desktop, then you're a poor student of history. At the very least, saying that the two are the same is far enough from a given that evidence of that situation should be provided.

Also, tip for arguing - the hyperbole of phrases like "make developers sell your soul to you" makes your argument hard to take seriously.




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