"Solving this" implies that there are users who like, value, and want advertising. I don't feel that there are that many people who do.
The better thing to solve is "how can websites make money without ads"? How did TV networks stay on the air before commercial breaks? Maybe a similar model can be applied.
Yes, exactly. I didn't intend to infer that we need to make users want advertising, we just need to find a way to fund things online and do it in a way that doesn't piss off users.
Well, we still have 2/3 of those things in the US and 3/3 in many European countries.
I was more alluding to the idea of "this website sponsored by ___" being inserted into the content in a tasteful, subdued way - kind of like how "Beat the Clock" was actually "Calgon's Beat the Clock".
The better thing to solve is "how can websites make money without ads"? How did TV networks stay on the air before commercial breaks? Maybe a similar model can be applied.