I sell adverts on my sites via https://www.buyads.com/ ( iSocket ), and I decline all adverts which are cheap and tacky, but approve adverts which are tastefully done and will appeal to the sector I'm in.

Point is: I'm in control.

Which is great, as I value my community and it would reduce their experience to take tacky adverts, but if it's something that they want and it integrates well, I'd definitely approve it.

The publisher is in control, Patrick gave the publisher the exact kind of thing that they want. Both parties benefit, as do the users. This IS the way to do advertising, where everyone in the equation is very happy with it.