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I don't really subscribe to your argument in a cloud-based market where - to me - the biggest looming threat is to lose access to all your data.

There was another incident (Amazon again) where they lost a person's annotations for the Jobs biography in a software update[1]. Amazon seem to be botching the cloud aspect of e-books, and while their selection is orders of magnitude better than iBooks in my country (because I can buy from Amazon.com), the reason I buy e-books in the first place is because of what the cloud offers - with marginalia/annotations being the best selling point over dead-tree books.

Annotating e-books on the Kindle app on iOS is also a ridiculous pain in the ass, but that's for another time. I love the selection Amazon has, especially the self-published articles from bloggers, Ars Technica, newspapers or magazines and such, but the way Apple keeps screwing these things up, I plan on choosing the iBooks version, if available. I honestly think I might have thrown my phone against the wall, if all my Isaacson biography annotations had been wiped.

But that's just me as one customer. I am sure that some people have the priorities you do, but I wouldn't exactly predict an unequivocal PR failure. :)

[1]: http://mjtsai.com/blog/2011/11/21/kindle-annotations-lost-in...



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