Did you read the article? Was maybe Patrick too subtle about the point that many (probably most) of Google's users perceive the paid placement at the top of every SERP as a search result?
These "blended" ads are labeled as sponsored results as well.
Ironically, I view the paid placements atop Google's SERPs as legitimate search results. I find myself doing Google searches just to click on the ads and see what kinds of products my web-enabled colleagues are explicitly advertising to people with my needs.
And I don't think it's at all foolish that people subconsciously believe that those highlighted results at the top of SERPs are "the high-quality results". They often are! They lead directly to well-designed product pages that tell you just what you are looking for and that have refreshingly direct BUY NOW buttons.
Whereas the top non-paid search results are, as often as not, either duplicates of the paid content at the top (by no coincidence, companies with great SEO often know about AdWords as well) or passive-aggressive advertisements-in-disguise. (Give me a straight sales pitch instead of all that tiptoeing around.)
Google is basically the equivalent of all those trade magazines: If you're in the optics business and you need to know who sells lenses, you subscribe to Laser Focus World specifically for the ads and the product reviews. Or the local alternative newsweekly: I leaf through those to look for new restaurants or clubs. Or a coupon book. I can afford to laugh at coupon books, but people do read and use those things.
Ok sure if Google is now supposed to be the equivalent of an ad-stuffed trade magazine or a coupon book then yeah, I can't disagree.
To bad though, remember when it used to be a pretty good Search Engine?
Seriously, if that's what Google wants to be, or apparently is, then that's fine I'll just not go there anymore since 99% of the time I'm looking for information, you know, researching things on the Internet, not trade magazine ads or coupons.
(actually personally it's not the ads but the fact that their real search results have been increasingly inaccurate over the past few months, that I'm actually starting to use other SEs like DuckDuckGo and Yandex as my first choice, more often. That DDG doesn't have sponsored results and makes user privacy a priority is a nice bonus)
He wasn't too subtle, he was just wrong. The comparison between Google's separate/distinct paid results and these ads inserted into organic results is completely absurd.
Notice that he didn't have to write "Spot it yet? Hint: it’s the row without the Facebook button." when referencing the Google paid ads -- only the "blended" ones.
Please stop grinding this axe. You're not even bothering to respond to comments anymore; you're just repeating the same point over and over again. "Completely absurd"? It's the exact same tactic.
I couldn't possibly think any less of you after these comments. What do you think you're accomplishing by writing this way?
It's not personal -- I'm a fan of Patrick's. My only problem is with this obvious intellectual dishonesty, on display in his post and both of your comments.
These ads are dishonest and pretending they're not is really absurd. I don't think he even truly believes that, hence the signification rationalization in the post.
I'm doing what I would to any friend of mine: calling them on their bullshit. You may want to consider whether you're impulsively defending a friend or actually agree with him.
I will stop commenting on this though. I don't have anything more to say and I'm not trying to be negative. I don't think Patrick is a bad guy or anything -- just wrong on this.
That's why I find advertising such a ridiculous business model for a search engine. Let's spend all this time and money and invent the most amazing technology to find the best results for any search and then... let's sell the top spot to the highest bidder.
I don't have a better business model to offer, but I do think the world would be better off if Google were more honest about ads and made it more obvious that they were ads.
Google's search engine predates the ads by quite a few years, actually. You'd be correct to say, "without those ads, Google would necessarily look very different than how it does today," but then, that's nearly a vacuous statement.
True, but it's constantly evolving, the technology as we know it today would have been given nowhere near the resources without a large source of income attached. Given that as it stands it is an arms race with ever evolving SEO strategies I don't think it's to big of a leap to suggest that Google Search without the resources it has would be less equipped to keep up.
These "blended" ads are labeled as sponsored results as well.