They should fleece the celebs better. Verified celeb (you are the real Tom Cruise not just share his name) pays $10k/m. That would still only be $200m though. Barely a seed round.
The real world system actually works in reverse to this ... the little people make large numbers of micropayments through pay / ads / donations / etc and the celebs get paid a big pile of cash after the platform takes its cut.
Musk and Meta are trying to reinvent this, but they have it backwards - if your platform depends on people to post "content" you should be rewarding the people that draw the masses to your platform not raising pointlessly small amounts directly from them.