On the other side of the spectrum, working somewhere that would have purchased thousands of licenses, they were equally unaware of what larger corporations want or need for such arrangements.
They were so blinded by giant dollar/Euro signs when insisting that we take loads of those ~20/month licenses that included a lot of things that are anti-features to most enterprises (we need to prevent people from pulling/pushing to Docker Hub!) but left out things that would make it less miserable (SSO/SAML), that they couldn't see that absolutely no one was going to put five figures on their corporate card each month.
I see that they now have those things, but it would have been very clever to have asked a few potential customers about these things ahead of time, and made sure they had them as soon as they stuck their hands out... or had a few ex-corporate types around to run this all by before telling us that we will be buying Docker licenses within 120 days for everyone who happens to have Docker Desktop installed. At least they were savvy enough to realize that large companies couldn't have begun to cope with much less notice, but as it was, the rough start with a looming deadline was enough motivation to get us trying alternatives right away.
