When folks link to a regurgitated version of an original piece of journalism, they are rewarding someone for doing a lazy copy/paste job rather than the person who took weeks (if not more) to produce original information. The Forbes article doesn't even add much insight to the discussion and takes such a substantial portion of the article that it removes a great deal of the incentive to click through.
Perhaps. But more people are likely to read the 2-page article than the 9-page one. And if the point is to communicate "business knows more about you than you think they do" then they've done the job.