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I agree with you in part: Twitter needed its costs slashed even before the acquisition, and the post-acquisition debt load made it into a crisis.

But on top of cutting costs, Musk has also made terrible product and communication decisions that killed significant amounts of revenue and audience.



Killed audience? Most certainly, but as far as revenue I do think he's making headway. The fact is once you start demanding money for things people leave. The idea that users = money has never been true.




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