Reddit has a lot of value, just not people who can utilize it. Anonymous nature of Reddit doesn't matter when you have Meta's cookies while accessing it. Content is also nicely categorized so they can easily push, for example, insurance and credit card ads on r/PersonalFinance. It is pretty wild that Mark Zuckerberg is the only person to figure out how to make money off of social media after more than 20 years of social media existing.