UPS is an interesting beast in rural areas, I always preferred them to FedEx. Where I grew up there were no road names before the 911 push a couple years back. The UPS drivers learned where all the people were and what landmarks the locals used for navigation. It did make for some interesting conversations with vendors ("ship it to: house 311 behind the school").
FedEx never really got the whole rural concept. Even with the names, they still have so many problems.
I also live in the country and both UPS and FedEx deliver to me regularly. Even on overnight deliveries, I can leave a signed note to the driver that it's OK to leave the package if no one is home. Often if there is no one home and it's raining, the driver will try the doors on any vehicle outside (we have multiple cars/trucks) and put the package on the driver's seat.
FedEx never really got the whole rural concept. Even with the names, they still have so many problems.