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TikTok would be a good purchase for them I'd say. They certainly are not competing. It would be interesting if they also managed to do ads on TikTok in a user privacy focused way.


Out of all the tech giants TikTok fits into Apple's portfolio the least.


Every single time they have tried at anything social, it’s been an abject failure. They are not a “services” company outside of upsells from their own customer base.


Apple doesn't really do big M&A and probably doesn't want to touch the issues that come with TikTok with a 10-foot pole




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