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It was a nice intro about how power shutoffs impact people with different means.

It doesn't seem the startup is intent on addressing this at all.

I dont think leasing a cube to preserve luxury food is targeted at that market.

Having a cube that requires USB-C charging is also a gamble when your power is cut off.

Though the 5L storage container might not be based on USB charging at all.

Hopefully whatever gives it energy will store enough of it for 70h - 90h without requiring more energy.

""" r. She had been researching how power shutoffs in California, which are intended to limit wildfire risk, had disproportionate effects on people of different means.

She noticed that utilities were spending more on generators and microgrids in wealthier communities, leaving smaller, poorer communities in the lurch. “I saw the impact of what happens during a 56-hour shutoff if you’re a small business and your refrigerator loses power and all of a sudden you have to buy more inventory,” she told TechCrunch. “That was kind of this ‘ah ha’ moment.” ""



> I dont think leasing a cube to preserve luxury food is targeted at that market.

As I understand the article this isn't about luxury food, but about medical samples.


It holds "four vials". Definitely looks like blood samples to me.


Insulin would be a good use, as well, and a larger market.


Does insulin need to be stored refrigerated? I would have thought with the number of people dependent on it, they would have found a more resilient solution by now...


Heh. I'm not diabetic, so I don't know about all possible formulations. We had to give our cat insulin for a few months (until a pancreatic inflammation - thankfully - resolved), and we accidentally ruined a vial by leaving it out of the fridge overnight. I have also read about emergency deliveries of insulin during power outages - eg, after hurricanes. So, I hope you're right, but at least some insulin (maybe just the cheap stuff?) requires refrigeration.


Yeah the whole bit about the power shutoffs affecting people with different means was weird in this article. I feel like it was just shoved in there to make her look like she's trying to help when realistically she's just trying to find a way to make some money. Thanks to that weird bit I spent most of the article going "Well I'm sure being able to cool 3 vials of stuff will help those marginalized store owners..?"


To be fair that is how she started. However the current business has nothing to do with power failures.


> It was a nice intro about how power shutoffs impact people with different means.

I wanted more details, honestly. Very, very few people in California have been subject to wildfire safety power shutoffs. That origin story made me think the whole thing might be a grift.


The statement that "very, very few people" have been affected is false, the number is in the millions[1]. Numbers have been sharply lower in 2022-2023 though we have had several mild wildfire seasons and it seems optimistic to expect that run to continue.

[1]https://www.cpuc.ca.gov/psps/


They don't turn off the power because of fires, they turn it off because of wind. The policy and doctrine about when and where to do it has been significantly changed, and that is why almost nobody got de-energized in '22, '23, or so far in '24.


I am not disagreeing with you, but how does that make your original statement any less false, or my statement less true?


Isn't the major issue that the wind causes downed energized power lines which then cause fires?




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