> It is that I no longer have to waste my time filtering out Google customers paying for my attention.

Can you explain what this means in more detail? (To be clear, I'm not trying to be adversarial, I'm asking for a sales pitch :) )

Google's customers are the companies who pay them to place adverts in search results. The results page includes them and it's not always clear at a glance which results are promoted/paid.

Kagi makes this a non-issue.

I use an ad blocker.