The best AI is the one hidden, silent, ubiquitous that works and you feel it's not there. Apple devices but really many modern devices before the LLM hype era had a lot of AI we didn't know about. Today if I read a product has AI i feel let down cause most of the time is a not very well integrated ChatBot that if you will to spend some time sooner or later will impersonate Adolf Hitler and, who knows, maybe leaks sensitive data or apis meta. The bubble needs to burst so we can go back to silently pack products with useful ai features without telling the world