I don't really buy into brand names, so I'm probably the wrong person to ask.
The way I see it, companies seek to use brands to exploit irrational consumer behavior, to increase their revenue beyond the level that would prevail in the absence of brands.
Yours appears to be the equal and opposite reaction to this; attacking brands and urging boycotts so as to decrease their revenue below this ordinary level.
I am advocating the middle way. Don't pay over the odds for a brand name, but equally don't boycott products or services just because you don't like the brand.
The way I see it, companies seek to use brands to exploit irrational consumer behavior, to increase their revenue beyond the level that would prevail in the absence of brands.
Yours appears to be the equal and opposite reaction to this; attacking brands and urging boycotts so as to decrease their revenue below this ordinary level.
I am advocating the middle way. Don't pay over the odds for a brand name, but equally don't boycott products or services just because you don't like the brand.