The experience of going for an all-nighter is akin to watching a full season of 24 in one go, only you're the protagonist. It's memorable, and yes, especially if you manage to pull it off.
I tell it as a tale of inspiration: do it, once.
Whether it's good or bad for business/health/morale is a whole other story. Hint: it's not good.
That's what Global Game Jam is for, it's a 48h competition for writing games. I attended two of those, and during those 48h took maybe total of 8h naps here and there. Amazing experience. But yes, really, at some points your brain just stops working.
I tell it as a tale of inspiration: do it, once.
Whether it's good or bad for business/health/morale is a whole other story. Hint: it's not good.