Reminds me of a key tenet I heard about PR is: It's not what you say, but how you say it.
A dry press release, no image data, and a dry political report from the relevant spokesperson is perfect for this - there's nothing to latch onto - if you just list the facts, and get it over with.
It's what Obama did after Osama was assassinated, and it worked well - there was nothing offensive to latch on to, nothing to point to, and say "Look, that's what you are fighting for!".
A dry press release, no image data, and a dry political report from the relevant spokesperson is perfect for this - there's nothing to latch onto - if you just list the facts, and get it over with.
It's what Obama did after Osama was assassinated, and it worked well - there was nothing offensive to latch on to, nothing to point to, and say "Look, that's what you are fighting for!".