This is definitely a good point; by far most people have no clue what search is and they just type their queries in whatever is given by default. Unless Duck gets installed on computers by default, no one will use it relatively, whatever name it has. The problem is that we are not begin 2000 (or before); everyone has devices with internet and most of these people don't have any technical knowledge; not even enough to know the concept of an URL. A thing like Google, if there would be a new 'revolution' now, would not work as it did then; you need hardware companies to deliver at least the choice. And given the choice maybe 'the people' like Duckduckgo better than 'Bing' (I think they heard Google too much in the news to not pick that)?