Write a lot. While it sounds obvious, the fact is that most people find ways to avoid doing the hard work of actually writing. Ideally the writing is public, but better to write in private than not at all.
Read good writing. You need to develop good taste and good taste is developed and refined by reading good writing. Publications like The New York Times, The Atlantic, Harvard Business Review and Esquire have distinct and powerful voices worth studying. Same goes for pg's essays, Malcolm Gladwell, Seth Godin, Cal Newport.
Edit and revise. I used to hate revising my work. One and done was my motto. But I've learned that it's only through numerous revisions that great writing is born. There's usually opportunity to 2x your writing in the revisions.
Write for your reader. While all writing is in some form, an exercise for the ego, strive as much as possible to write for the benefit of your reader. Remember that they are here to be informed, entertained and moved - focus on doing that and like a compass you'll always move toward great writing.
Read good writing. You need to develop good taste and good taste is developed and refined by reading good writing. Publications like The New York Times, The Atlantic, Harvard Business Review and Esquire have distinct and powerful voices worth studying. Same goes for pg's essays, Malcolm Gladwell, Seth Godin, Cal Newport.
Edit and revise. I used to hate revising my work. One and done was my motto. But I've learned that it's only through numerous revisions that great writing is born. There's usually opportunity to 2x your writing in the revisions.
Write for your reader. While all writing is in some form, an exercise for the ego, strive as much as possible to write for the benefit of your reader. Remember that they are here to be informed, entertained and moved - focus on doing that and like a compass you'll always move toward great writing.
Good luck!