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Is it impressive though?

I wrote this in another thread recently: AI is a technology, not a product. Consumers don't care about technologies, they care about products.

This is pretty elementary stuff. SV has a propensity for conflating technology and products, I'll give you that, but Apple's product management has always been relatively good about this kind of thing.



AI's not a technology, though. LLMs are a technology. AI is a marketing term.




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