In the hopes of selling more consoles and that didn’t work.

Not sure if you have seen the recent news but things are not looking great there. Gamepass is not making them a lot of money at all. Even after acquiring Activision their operating margin is 3%

Big layoffs / studio closures coming in July, on top of the previous ones.

Internal memo: https://news.xbox.com/en-us/2026/06/10/next-100-days-xbox-re...

Spinning off Xbox: https://www.reuters.com/business/microsoft-has-considered-sp...