This is the problem with so many modern companies. Instead of focusing on building great products that their customers will enjoy using, they're trying to build relationships with users.

Maybe I'm overthinking things, but to me "user" implies a different more subordinate role where you take what you get, there's no "the customer is always right" when it comes to "users".

Rivian has a monthly premium subscription for their infotainment

If they introduced CarPlay they will essentially be taping their wallet shut themselves from their point of view when they need the money

But their current infotainment has a lot to be desired and a bunch of dumb bugs. CarPlay would allow me as a customer to have a better experience of their vehicles to sidestep their shit navigation

I hear the r2 software will help. But CarPlay would be better experience that includes apps I want to use, like overcast. Rj just wants that subscription money and power instead of what a large percent of their users want.

Subscription money of $10 mo minus the cost of the cellular data connection and data, which is probably ~$8mo. So, a whopping profit of $24 a year?

I hear this theory a lot but it doesn’t actually make sense given the numbers

The idea of paying a subscription to use my cars infotainment is insane, regardless of how much the manufacturer profits.