Also on Avinox motors on e-mtn bikes. Originally made by DJI, then spun off into their own company, and they are starting to eat the competition on all e-mtn bikes at this point. Bosch, TQ, Shimano, et al just can't compete, especially because Avinox is iterating at startup pace and all the rest are iterating at bike pace (slowly).
Not just subsidised, but the supply chain is literally in the same block.
That's the thing Chinese do where other countries can't compete. If you're making product X, all of your suppliers are within walking distance around your assembly line.