Reddit indeed didn't care. Reddit also slowly collapsed starting from that point in time. It's latest investor information said it's not getting much Google traffic any more.
Really? In August 2021 Reddit had a funding valuation at ~$10bn. It announced the API changes in April 2023. The blackout started in June 2023. It launched its IPO at $34 per share in March 2024. It's now trading at $160, with a market cap of ~$30.7bn. In other words, it's tripled in value over a 5 year period during which the blackout happened. That's a phenomenal rate of growth.
This thread is about taking action to send messages to corporations, and whether said messages make any difference. We would measure growth in dollars, because that's what shareholders (and therefore corporations) care about. If you "send a message" because you aren't happy about some direction the corporation took, and a few years later the shareholders are 3x richer than they were before, do you think they're paying attention to your message? All your message does is tell them that not only were they right, they were so right that even a large scale boycott didn't make a dent in the bottom line. You and I might not like it, but that's the reality.
