Yea this almosts sounds like it could be a great idea with proper execution, nothing like this in the UK. Imagine if they were upfront and said "well knock a tenner (or whatever is reasonable in the US) if you allow your access point to be used as a hotspot"
It turns out there are several similar services offered in the UK by ISP's like O2, Sky, and BT¹ (recently rebranded as EE-WiFi²) who claim to be the UK's largest WiFi Hotspot Network. Perhaps that's due to it being opt-out on their routers since it was first introduced over a decade ago.
This is actually hotspot rollouts as far as I know though? You dont see BT/EE wifi networks everywhere, particularly not where you'd expect to see a concentration like residential streets / buildings with this kind of system, mainly see BT / O2 hotspots in public spaces like train stations + event spaces.
Tbf may just be less monopolisation of broadband making it more sparse, but they actually have a map of hotspots on that site which implies they are intentionally placed.