You know, I had been previously thinking about crowdfunding competitors to Kickstarter. Like Google, that company has pretty much cornered the market in mindshare to the point that kickstarting is synonymous with crowdfunding. Good on Indiegogo, the West Coast/Silicon Valley alternative, for establishing itself with this, I guess.
IndieGoGo has nothing to do with this, aside from it being on their site. It's a poorly written headline. If anything it should say 'Gawker fund raises enough money...'
But yes, i'm very happy to see others succeeding at crowdfunding outside of KickStarter, and I firmly believe those with large followings don't even need to be using an outside source, but could be doing it on their own websites.
This isn't exactly great attention for Indiegogo. With the most recent update that "Our confidence that we can consummate this transaction has diminished." this only serves to make the Kickstarter model of filtering submissions look even better.
