That's cool. You may prefer that. But let's not deny that there's a huge market who have valid reasons for preferring it to work in the TV.

Agreed again (I'm just agreeable today), my point was more that once the barrier of another device, another setup, another x is gone, there's going to be a massive influx of new users. I think we're still very much in a transition period, the internet is everywhere and everyone knows it but there's still a surprisingly large amount of growth left.

Another personal anecdote, my father-in-law, who not 2 years ago was unaware of what Google was or how to use it, ordered a riding mower online for next day delivery. That's a large purchase made all of his life at a B&M which he was fine doing online. If someone reliable besides Lowes'/HD had a better price, they would've made the sale.